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8 mins.

Products
The New Martech Stack: Where AI Agents Really Fit In

Summary An AI marketing tech stack is the layered set of systems, customer data platform, orchestration engine, and channel tools that accommodate autonomous or semi-autonomous agents making real-time decisions. It matters because the key evaluation question is not whether to add an agent, but how it connects to the customer data, permissions, journeys, and channels […]

5 Nov 2026

9 min.

Products
How agentic personalization moves customer value metrics while the customer is still there

Summary A customer lifetime value (CLV) dashboard that refreshes every Sunday night tells lifecycle teams who a customer was last week, not who they are right now. By the time a high-value shopper’s score updates, they may have already converted, churned, or gone quiet, and the campaign that could have changed that outcome has already […]

5 Nov 2026

9 min.

Products
6 ways to improve your customer journey and actually boost conversions

Summary Improving the customer journey means closing the gap between what a customer does right now and how fast your brand reacts, not redrawing a map every quarter. For lifecycle, customer relationship management (CRM), and growth marketers who own retention, activation, and conversion metrics, that gap is usually the real cost center: a customer browses, […]

2 Nov 2026

9 min.

Products
Less busywork, more relevance: automating every stage of the customer lifecycle

Summary Customer lifecycle marketing automation only works when the system can act on a customer’s data faster than a team can brief, build, and launch a campaign for them. Most retention and customer relationship management (CRM) teams already know the stage map: acquisition, onboarding, activation, retention, win-back, churn. What breaks down is the operational reality […]

2 Nov 2026

10 min.

Products
Agentic AI marketing: stop managing campaigns, start owning outcomes

Summary Your agentic AI pilot launched dozens of personalized campaigns last quarter, and the demo looked impressive in the boardroom. But when the chief marketing officer asked what it did to churn or lifetime value, nobody on the team had an answer. That gap between activity and accountability can make it difficult for teams to […]

28 Oct 2026

10 mins.

Products
Which Journey Orchestration Tools Integrate Natively with Mobile Push and In-App?

Summary Journey orchestration tools with native mobile push and in-app integration use SDKs to capture app behavior, trigger messages in real time, and personalize experiences using customer data. Platforms such as Insider One, Braze, and OneSignal offer mobile engagement capabilities, but their broader cross-channel orchestration features differ. When comparing tools, evaluate SDK functionality, in-app message […]

28 Oct 2026

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7 min.

Products
The agentic AI use cases enterprise marketers should adopt first

Summary Agentic AI use cases are the specific marketing tasks where an artificial intelligence (AI) agent plans, decides, and acts across several steps on its own, instead of waiting for a marketer to approve each one. That’s different from generative AI, which drafts content on request, and from rule-based automation, which follows a fixed if-this-then-that […]

28 Oct 2026

10 mins.

Products
Customer Journey Analytics for Enterprise Marketing Teams: What to Demand

Summary Enterprise marketing teams need customer journey analytics that unifies data across channels, tracks customer behavior through funnels and flows, and updates in real time. The right platform should connect insights directly to journey orchestration, offer customizable dashboards, support enterprise-level governance, and integrate with existing marketing systems. This helps teams identify drop-offs, understand customer behavior, […]

28 Oct 2026

8 mins.

Products
Hande Cilingir Challenges 7 AI Myths at The One Summit in New York

Artificial intelligence is changing how brands engage customers, make marketing decisions, and compete in retail. However, as AI adoption accelerates, some of the assumptions guiding businesses may be holding them back. At The One Summit in New York, Hande Cilingir, Co-Founder and CEO of Insider One, challenged seven widely held beliefs about artificial intelligence and […]

28 Oct 2026

7 mins.

Products
How to Switch to a Better Journey Orchestration Platform: A Migration Checklist

Summary A successful journey orchestration platform migration starts with evaluating vendors, auditing customer data and integrations, reviewing contract obligations, and planning a structured onboarding. Test priority journeys, validate tracking and channel performance, and run campaigns in parallel before switching off your old platform. With the right migration plan, businesses can reduce disruption and move to […]

28 Oct 2026

7 min.

Products
Omnichannel Journey Orchestration for Retail: Platforms Built for Scale

Summary Omnichannel journey orchestration for retail connects customer data, channels, and real-time interactions in one platform. Retailers need scalable orchestration to handle peak traffic, large product catalogs, and shoppers moving between online and in-store experiences. The right platform supports native channel execution, personalized product recommendations, and ready-made journeys for abandoned carts, back-in-stock alerts, and customer […]

28 Oct 2026

10 min.

Products
Real-time email personalization: the ESP features that actually matter

Summary Your enterprise email service provider (ESP) dashboard says “real-time personalization” right next to the open rate. But when your lifecycle team asked engineering how often the product feed refreshes, the answer was every few hours. On weekends, it runs as an overnight batch. That gap between the marketing claim and the technical reality is […]

24 Oct 2026

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