SUCCESS STORY

Philips increases AOV by 35% with Insider One's Onsite Personalization

Philips increases AOV by 35% with Insider One's Onsite Personalization

+35.2%

Progress-bar AOV uplift

+40.1%

Mobile recommendation CVR uplift

+14.9%

Desktop coupon CVR uplift

+10.1%

Mobile coupon AOV uplift

Challenge

Challenge

Philips wanted to improve mobile product discovery, encourage larger baskets and give first-time website visitors a relevant incentive to purchase.

Solution

Solution

Philips used Insider One to deliver contextual Smart Recommender suggestions, a dynamic free-shipping progress bar and personalized coupon overlays for new visitors.

Result

Result

The progress bar delivered +35.2% AOV uplift. Smart Recommender delivered +40.1% mobile web CVR uplift. New-visitor coupons delivered +14.9% desktop web CVR uplift and +10.1% mobile web AOV uplift.

ABOUT THE CUSTOMER

Philips operates in the consumer electronics retail industry. Its ecommerce priorities included improving product discovery, making experiences more relevant for mobile shoppers and first-time visitors, and increasing conversion and AOV.

INDUSTRY
Retail - Consumer Electronics
SOLUTIONS
Smart Recommender
Web Templates
CHANNELS
App Personalization
Smart Recommender
Web Personalization

SUCCESS STORY #1

Contextual product recommendations deliver +40.1% mobile web CVR uplift

The Challenge

Philips wanted to help mobile web shoppers discover relevant complementary products. The team sought to increase engagement and conversion by matching recommendations to visitors' demonstrated interests.

The Solution

Philips used Insider One's Smart Recommender to display contextual recommendations on mobile web product detail pages. Past behavioral data and user preferences informed the suggestions, helping shoppers discover products aligned with their interests.

“Insider One's capabilities are limitless including personalization, segmentation, mobile, and conversion optimization. It's easy to use and allows us to execute swiftly.”
Anissa Bégin
Website & SEO Manager

The Result

Smart Recommender delivered +40.1% CVR uplift on mobile web.

+40.1%

Mobile web CVR uplift

SUCCESS STORY #2

A free-shipping progress bar delivers +35.2% AOV uplift

The Challenge

Philips wanted to increase AOV by encouraging shoppers to add items before checkout. Customers needed a clear incentive to continue shopping when their baskets had not yet reached the free-shipping threshold.

The Solution

Philips used Insider One's onsite personalization to display a dynamic progress bar after shoppers added an item to their cart. The bar showed the remaining spend required to qualify for free shipping, encouraging shoppers to increase their basket size.

The Result

The free-shipping progress-bar initiative delivered +35.2% AOV uplift.

+35.2%

Progress-bar AOV uplift

SUCCESS STORY #3

New-visitor coupons deliver +14.9% desktop web CVR uplift and +10.1% mobile web AOV uplift

The Challenge

Philips wanted to give new desktop and mobile web visitors a timely reason to make their first purchase. The team sought to improve initial engagement and the effectiveness of first-order incentives across devices.

The Solution

Philips used Insider One to present personalized coupon-code overlays to new visitors on desktop and mobile web. The overlays introduced a first-purchase discount at an appropriate point in the experience, tailoring incentives to first-time visitors.

The Result

New-visitor coupon overlays delivered +14.9% CVR uplift on desktop web and +10.1% AOV uplift on mobile web.

+14.9%

Desktop web CVR uplift

+10.1%

Mobile web AOV uplift

Personalized ecommerce experiences

Make every shopping experience more relevant

Make every shopping experience more relevant Make every shopping experience more relevant

Personalized ecommerce experiences

Make every shopping experience more relevant

Use Insider One to connect shoppers with relevant products, surface contextual incentives and personalize website experiences around visitor behavior and preferences.

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